Compliance · Support vs Suppression
Customer Support vs Review Suppression
Helping customers solve problems is a normal and important part of ecommerce.
Strong customer support should not be confused with suppressing reviews.
The important distinction is whether customers still have equal access to leave honest public feedback.
What Good Support Looks Like
Good post-purchase support includes:
- troubleshooting help
- replacements
- refunds
- shipping assistance
- educational resources
- setup guidance
These improve customer experience naturally. Many would-be negative reviews never happen when support resolves the issue first.
What Review Suppression Looks Like
Review suppression concerns may arise when brands:
- hide review options
- pressure customers not to leave reviews
- selectively redirect unhappy customers
- attempt to manipulate public sentiment
Frequently Asked Questions
Can I ask an unhappy customer to contact support instead of leaving a review?
You can offer support — but you cannot remove or hide the public review option for that customer. Both paths should remain available.
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How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
Collect More Reviews the Compliant Way
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.