How Brands Automate Amazon Request a Review

A practical walkthrough of using Amazon's official Request a Review at scale — what it is, how GetReviews automates it, the common mistakes to avoid, and the best practices that drive results.

Overview

Amazon Request a Review is the official way for sellers to request a review on a given order. Because the message is sent by Amazon itself — in the buyer's preferred language and using Amazon's own template — it's the most policy-aligned review request available to sellers today. The question for most brands isn't whether to use it, but how to do so on every eligible order without manual effort.

What Amazon Request a Review Is

It's a button inside Seller Central that, when clicked, asks Amazon to send a review request email to the buyer of a specific order. Amazon controls the template and the localization. A seller doesn't write the message, doesn't pick the wording, and doesn't include any content of their own. That's exactly why it's considered compliant — it's Amazon's own request, not a third-party message.

How GetReviews Automates It

GetReviews connects to your Seller Central account and triggers the Request a Review button on every eligible order automatically. There's no custom email, no third-party content, and no extra messaging — Amazon still sends its standard message. The brand never has to remember to click the button, and coverage approaches 100% of eligible orders. Learn more on the Request a Review automation page.

Benefits

• Amazon-sent message — fully policy-aligned
• Localized to the buyer's preferred language automatically
• Coverage on every eligible order, not just the ones a team remembers to handle
• Pairs cleanly with QR insert campaigns for earlier engagement

Results

• Every eligible order receives an official review request
• No per-order operational effort
• Higher review-request reach than manual or partial coverage
• Backstop coverage for customers who didn't scan a QR insert

Before vs After

Common Mistakes

• Sending custom seller messages on top of Request a Review (creates duplicate contact and can violate policy)
• Firing the request on cancelled or refunded orders
• Inconsistent coverage — some SKUs in, some out
• Relying on humans to remember to click the button per order

Best Practices

• Automate on every eligible order, not a subset
• Exclude cancelled, refunded, and returned orders automatically
• Pair with a QR insert flow for earlier engagement at unboxing
• Don't add custom seller messages on top of the Amazon message
• Monitor coverage rather than send count — the goal is no missed orders

Frequently Asked Questions

Related Resources